Road Signs

Billboards bring the Sabbath truth to the United Kingdom.

How many times have you passed a billboard on your way to work or to the store? Whether or not you take notice, something registers in your subconscious. When you see that billboard again, a bit more information lodges in your mind. Advertising firms know that for us to retain the information presented, we must see a product promotion at least five times. Then, when we encounter the merchandise in our day to day life, the subconscious brings the advertising campaign back to mind.

The past year made us all more aware that we are living in the end times. It’s not just the Covid-19 pandemic—there is unrest all over the world. As Seventh-day Adventists, we must work to alert the world of what is about to happen. To help warn the people of the United Kingdom, we decided to place billboards across the nation, showing the words of the Fourth Commandment: “Remember the Sabbath day, to keep it holy. Six days shalt thou labour and do all thy work: But the Seventh day is the Sabbath of the Lord thy God. Exodus 20:8–10.”

Because of the road signs’ strategic placement, thousands of people see these billboards, and each time they pass by, a little more of the message registers. Some may only glance at the signs. Others will notice the heading above the Fourth Commandment:

Sunday  Monday  Tuesday  Wednesday  Thursday  Friday  Saturday

     1             2             3                 4                5             6            7

Some passersby may start to think, Saturday is the Sabbath? I never knew that. Then when they see in the media that the Sunday Law is coming, they may remember that Saturday is the seventh day, and decide to look it up in the Bible. This is what we pray will happen!

Our billboards are 20 feet long by 10 feet high. Combined with the lettering, a graphic of the Ten Commandments on the tables of stone helps these road signs really stand out. At the base of the billboard, a web address is shown where people can go to request a free copy of The Great Controversy and receive postal Bible lessons.

To launch our project, a church in the United States sponsored seven Sabbath billboards. From there, another ministry asked to sponsor two more billboards, a married couple sponsored another two, and so it has grown. Some people have sent donations which in themselves were not enough to sponsor a billboard, but when combined with other donations, these smaller gifts have helped to erect billboards in new locations. So far we have 16 billboards up and down the country, and we pray that many more will soon be erected for more people to see. Time is very short. Every day we see more signs that Jesus is coming soon. 

Censorship is also coming. Soon we will not be able to preach the truth and circulate the Three Angels’ Messages. Some of us may think this time is in the distant future; however, I tell you that it is just around the corner. We need to get the warning out now. Posting billboards and sending out The Great Controversy are two of many ways to proclaim the message. As you look for ways that you can share, please pray that our evangelistic efforts and those of many others around the world will bring forth fruit for Jesus in His eternal Kingdom!  

United Kingdom

Jonathan Bennett is the director of Advent Books England. His goal is to reach all of England with the book The Great Controversy.

How You Can Help
Pray for Advent Books’ Great Controversy project. Pray that many souls will respond to these billboards and request the book. 

Give. You or your church can sponsor a billboard for $800 a month. Why not pray about how many billboards you could sponsor? Donations for the billboard or the Great Controversy project may be sent to:

Advent Books
c/o Mrs. Elizabeth Johnsen
Maple Tree Farm
98 Roachville Road
Campbellsville, KY 42718

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